I’m Emma DeMuth, a Gen-Z content strategist and producer based in Los Angeles.
Before leading programming at Unwell, I was a Creative Producer and Showrunner for shows including The Daily Dirty co-hosted by Alex Cooper and Big Sister with Chloe Veitch, where I led production teams, booked high-profile guests, and shaped daily and weekly content strategies across SiriusXM and digital platforms. Earlier in my career, I managed content development at Diversion Audio, where I helped launch the viral hit fiction podcast The Royals of Malibu, which reached #1 in Fiction, cracked Spotify’s Top 10 overall, and was named Audible Podcast of the Year. I’ve also led film and TV development projects in partnership with Sony Entertainment and produced chart-topping shows across fiction, true crime, and branded content.
My background spans podcasting, YouTube, live programming, and social-first storytelling. I’m especially passionate about building formats that feel native to Gen-Z audiences—combining strong narrative, talent-driven storytelling, and culturally fluent brand integrations that actually work.
I studied Film & Television and Marketing at NYU’s Tisch School of the Arts and Stern School of Business. Today, I focus on building IP, developing talent, and creating scalable, culture-forward content that lives where audiences already are.